Can you introduce yourself for our readers?
Hello, my name is Christine Comaford and I teach leaders neuroscience techniques to create remarkable business results and fulfilling, balanced lives. I’ve been a leadership and culture coach for more than 30 years and provide proven strategies to shift executive behavior to create more positive outcomes, enroll and align teams in times of change, profoundly increase sales, product offerings, and company value. I’m proud to say that my coaching, consulting and strategies have created hundreds of billions of dollars in new revenue and company value for my clients. (My full bio is available here.)
What is your philosophy of leadership?
Leadership is an invitation. We’re inviting others to step into new levels of accountability, responsibility, visibility. Some will RSVP, some will not. When we do, and we choose to lead, we know it is a privilege to cultivate and elevate others—leadership and the power that comes with it is not an entitlement. When we accept a leadership role we are committing to step up, to show up, even on the days when we don’t feel like it. To lead requires great courage. We need to look into our blind spots, expand our vision, challenge our stories about ourselves and others that no longer serve us. Beneath that courage is commitment, because you won’t have courage if you aren’t deeply committed to something—be it a cause, a mission, a vision, a purpose. And below that commitment is love. Because if you don’t really love the cause you won’t show up for it on the hard days. And here’s the clincher: I’ve found in my many, many years working with remarkable leaders that there’s no such thing as a sales problem, or a marketing problem, or an operations or manufacturing or product development or any other type of problem. There’s only one type of problem: a leadership problem. A person is either leading their area or they aren’t. We all fall off the horse now and then. True leaders get up, dust themselves off, and get back on. Because it matters to them.
What makes some leaders successful where others fail?
The most successful leaders are the ones who are emotionally resilient. To influence anyone, we have to influence emotionally; that’s how our brains work! We are emotional creatures, so the most successful leaders leverage tools to help them manage their own emotional states as well as those of their team. This makes them successful because they inspire, enroll and engage their teams to incredible results. Our latest book, Power Your Tribe, helps leaders become emotionally resilient. How resilient are you? Take our quick assessment and find out!
In your opinion, what is the role of project management in company growth?
Project management is critical because it helps people focus on high-value activities, not time-wasters. I find that project management as a discipline works best when combined with strong, articulate communication and emotional intelligence. One of the many benefits of effective project management is we keep everyone focused and aligned.